Survey analysis to Gain Marketing Insights

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About Course

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings?

For these questions and many others, surveys remain the tried and true method for gaining marketing insights.

From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.

What Will You Learn?

  • From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
  • In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
  • Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.

Course Content

Factor Analytics

  • Do this quiz

Cluster Analytics

Multi-dimensional scaling

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