Applying Data Analytics in Marketing

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About Course

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. we will measure and identify satisfied customers to adjust product or service accordingly.

To measure the customer satisfaction we will measure expectations, performance and disconfirmation of the offered product or service.

What Will You Learn?

  • Get the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
  • Identify the ideal analytic tool for their specific needs
  • Understand valid and reliable ways to collect, analyze, and visualize data
  • Utilize data in decision making for their agencies, organizations or clients.

Course Content

Marketing analytics

Predictive analytics

Impact of marketing campaign

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